So, you get to try another color every few years. An AW you replace like a phone: it's out dated after a year, and unable to keep up with the latest tech after a few years. A real watch costs thousands of dollars and lasts a life time. One good thing about an AW not being a watch: as a piece of tech, it's like your iPhone. At the end of the day, all that matters is what strikes your fancy. I think it looks good on an AW, but the Apple back rubberĬolor is subjective, so really no one can answer for anyone else. The Apple coating is newer tech and more fused, and harder than traditional coatings. Looks bad when the SS under is exposed, IMHO. Mostly because of practicality: they are less flexible where they can be worn, and black is a coating that can (and does) wear off. While black watches often can look cool, especially military style watches, I've never owned one. Being older, I wouldn't be caught dead in a gold watch, because to me I would never wear a fashion or dress watch. I think today gold does not mean gold the metal, but rather gold as simply a color. Perhaps because of that, on anything less than a $20,000 watch, a gold equaled "fake" or tacky. In more modern times, due to gold costs, just about all gold watches in the last 50 -70 years are really gold color, not real gold. Perhaps this is because in the more distant past, gold watches used real gold. Gold-tone, not as popular as polished SS, is, when used, found on "dress" or fashion watches. Perhaps because the AW is not a watch at all: t's a wrist device, that among other features tells time. Somehow IMHO does not quite look right on an AW. Another way to look at it: Silver, otherwise known as polished SS, is most traditional for a watch, especially a sport-orientated watch, like a diver.
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